If you’ve ever tried a lipstick that looked stunning in the tube but totally washed you out once applied? You’re not alone. Finding the right lipstick shade is a game changer, especially if you have cool undertones. Whether you’re fair, medium, or deep, cool-toned skin has unique needs when it comes to color.
This guide will walk you through exactly how to pick lipstick shades that flatter cool undertones, the best finishes to look for, and common mistakes to avoid.
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First Things First: What Are Cool Undertones?
If your skin has pink, red, or bluish hues, you’re most likely cool-toned. You probably look best in silver jewelry, have bluish veins on your wrist, and might burn more easily in the sun.
Cool-toned skin is common in all ethnicities and depths it’s not about being light or pale. Even deeper skin tones can have cool undertones.
Here’s the rule of thumb: stick to lipsticks with blue or purple undertones. Warm-toned shades (like coral or orange-red) can make cool-toned skin look sallow or overly harsh.
Best Lipstick Colors for Cool Undertones:
1. Blue-Based Reds
Think classic cherry or berry reds, like MAC’s “Ruby Woo.” These instantly brighten cool-toned skin and whiten the teeth.
Here are a few examples:
2. Berry Shades
From raspberry to wine, berries are made for you. They bring out the natural pink flush in your skin.
Here are a few examples:
Maybelline Color Sensational “Berry Bossy
Dior Rouge Dior “Ultra Poison”
3. True Pinks & Mauves
Cool pinks (not warm, coral ones!) are perfect for soft, everyday wear. Mauves add just enough depth without overpowering.
Here are a few examples:
CoverGirl Exhibitionist Cream Lipstick “Romantic Mauve”
4. Plums & Blue-Violets
If you love bold lips, go for deep cool purples. Avoid warm burgundy or brick unless they lean neutral.
Here are a few examples:
Milani Color Statement Lipstick “Brandy Berry”
Urban Decay Vice Lipstick “Acai”
Wet n Wild MegaLast Matte “Cherry Bomb”
5. Cool-Toned Nudes
Try pinky-nudes, taupes, or soft rosewood shades. Avoid peachy or beige nudes—they can wash you out.
Here are a few examples:
L’Oréal Color Riche “Fairest Nude”
e.l.f. Seriously Satin “Taffy”
Maybelline Color Sensational “Pink Sand”
Lipstick Shades to Be Cautious Of
These aren’t off limits, but they’re trickier for cool toned skin:
- Orange-reds or coral – Can clash and make skin look dull
- Brown nudes – May look muddy unless they have a pink or purple base
- Peachy-pinks – Often too warm and can feel off against a cool complexion
If you’re ever unsure, look at the undertone of the lipstick, not just the name. “Nude” or “berry” doesn’t mean much unless you can spot that blue or orange base.
How to Test Lipstick Before You Buy
- Swatch on your wrist or jawline. Not the back of your hand.
- Check it in natural light to see true tone.
- If shopping online, search for model swatches by undertone or watch real time reviews on YouTube.
- Try virtual try-ons on Sephora, MAC, or Maybelline’s website for a quick filter match.