Here are the top-performing serums right now in 2025 from drugstore gems to luxury splurges all ranked by performance, hydration level, and skin-barrier love.
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| SERUMS | PRICE |
| La Roche-Posay Hyalu B5 Serum | Midrange (~$40) |
| The Ordinary Multi-Peptide + HA Serum | Budget (~$20) |
| Vichy Minéral 89 Fortifying Daily Booster | Midrange (~$30–$35) |
| Glow Recipe Plum Plump Hyaluronic Serum | High-mid (~$38-$45) |
| Drunk Elephant B-Hydra Intensive Hydration Serum | Luxury (~$49) |
| Laneige Water Bank Blue Hyaluronic Serum | High-mid (~$45) |
| Torriden Dive-In Low Molecule Hyaluronic Acid Serum | Affordable K-beauty (~$18) |
| Youth to the People Triple Peptide + Cactus Oasis Serum | Luxury (~$54) |
| Naturium Quadruple Hyaluronic Acid Serum 5% | Budget (~$18) |
| Klairs Rich Moist Soothing Serum | Midrange (~$25–$28) |
1. La Roche-Posay Hyalu B5 Serum
Why it’s great: Combines pure hyaluronic acid, vitamin B5, and madecassoside to deeply hydrate and soothe. Perfect for sensitive skin too.
Best for: All-day hydration and barrier repair
Texture: Lightweight gel-serum
Price: Midrange (~$40)
2. The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides)
Why it’s great: Packed with ceramides, hyaluronic acid, and B5. Great for improving texture, plumpness, and fine lines without feeling greasy.
Best for: Dehydrated skin
Texture: Watery and lightweight
Price: Budget (~$20)
The Ordinary Multi-Peptide + HA Serum
3. Vichy Minéral 89 Fortifying Daily Booster
Why it’s great: A cult favorite for a reason. With 89% volcanic mineral water and pure HA, it’s incredibly refreshing, soothing, and plumping.
Best for: Lightweight hydration with zero irritation
Texture: Clear gel
Price: Midrange (~$30–$35)
Vichy Minéral 89 Fortifying Daily Booster
4. Glow Recipe Plum Plump Hyaluronic Serum
Why it’s great: A multi-weight HA formula with vegan collagen and plumping peptides. It gives serious glass skin vibes and layers well under everything.
Best for: Dehydrated, dull skin that needs bounce
Texture: Silky, slightly tacky serum
Price: High-mid (~$38-$45)
Glow Recipe Plum Plump Hyaluronic Serum
5. Drunk Elephant B-Hydra Intensive Hydration Serum
Why it’s great: Contains provitamin B5, pineapple ceramides, and a mix of humectants that deliver steady hydration throughout the day.
Best for: Extremely dry skin that needs multi-layer hydration
Texture: Watery gel
Price: Luxury (~$49)
Drunk Elephant B-Hydra Intensive Hydration Serum
6. Laneige Water Bank Blue Hyaluronic Serum
Why it’s great: This upgraded version of Laneige’s iconic Water Bank line features blue hyaluronic acid, which has been double-fermented and micro-sized for faster, deeper absorption. It hydrates, smooths, and strengthens the skin barrier making it perfect for dry, tired, or tight skin that needs an all-in-one moisture boost.
Best for: Dry, dull skin that needs hydration and bounce
Texture: Lightweight gel-serum with a silky, refreshing finish
Price: High-mid (~$45)
Laneige Water Bank Blue Hyaluronic Serum
7. Torriden Dive-In Low Molecule Hyaluronic Acid Serum (K-Beauty pick)
Why it’s great: Features five types of hyaluronic acid and panthenol. Soaks in immediately and layers beautifully.
Best for: Layering hydration without heaviness
Texture: Watery, fast-absorbing
Price: Affordable K-beauty (~$18)
Torriden Dive-In Low Molecule Hyaluronic Acid Serum
8. Youth to the People Triple Peptide + Cactus Oasis Serum
Why it’s great: Hydrates, firms, and boosts glow with peptides, HA, and cactus extract. Great for dry, mature skin.
Best for: Dry skin that also wants anti-aging power
Texture: Lightweight but nourishing
Price: High-mid (~$54)
Youth to the People Triple Peptide + Cactus Oasis Serum
9. Naturium Quadruple Hyaluronic Acid Serum 5%
Why it’s great: Four different types of HA plus vitamin E and snow mushroom for plump, dewy skin at an amazing price.
Best for: Daily hydration boost with minimal ingredients
Texture: Clear gel
Price: Budget (~$18)
Naturium Quadruple Hyaluronic Acid Serum 5%
10. Klairs Rich Moist Soothing Serum
Why it’s great: A K-beauty staple for dry, reactive, or sensitized skin, this serum focuses on deep hydration and calming without relying on heavy oils. It includes beta-glucan, licorice root extract, and organic aloe vera to soothe irritation while replenishing moisture levels. It’s especially good if your skin is dry and easily triggered.
Best for: Dry, sensitive skin in need of gentle hydration and anti-redness support
Texture: Lightweight gel with a slightly silky feel; layers beautifully under moisturizer
Price: Midrange (~$25–$28)
Klairs Rich Moist Soothing Serum
Final Thoughts
The right serum can completely change the way your skin looks and feels especially if you’re dealing with dryness, dullness, or dehydration. Whether you’re all about minimal skincare or love a full routine, adding a deeply hydrating serum is a simple step with huge payoff.
Hydrated skin = healthy skin = glowing skin. And that’s the 2025 energy we’re all about.